We are seeking a highly skilled Microsoft Clarity Developer to join our team. The ideal candidate will be responsible for implementing, customizing, and optimizing Microsoft Clarity to gather actionable insights on user behavior, improve website performance, and enhance customer experience. This role requires strong technical expertise in web analytics, frontend development, and data-driven decision-making.
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Key Responsibilities:
Implement and configure Microsoft Clarity tracking across websites and web applications.
Customize event tracking, session recording, heatmaps, and funnel analysis for detailed insights.
Collaborate with UI/UX, marketing, and development teams to optimize user journey and engagement.
Troubleshoot and resolve tracking or integration issues.
Develop custom dashboards and reporting using Clarity data (and integration with Power BI / Google Data Studio if required).
Ensure compliance with GDPR/CCPA and data privacy regulations.
Provide actionable insights to stakeholders for improving conversion rates, website usability, and retention.
Stay updated with the latest trends in analytics and behavioral tracking tools.
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Required Skills & Qualifications:
Proven experience working with Microsoft Clarity setup and customization.
Strong knowledge of JavaScript, HTML, CSS, and website tracking implementation.
Experience with Google Tag Manager (GTM) or similar tag management systems.
Understanding of web analytics tools (Google Analytics, Hotjar, Mixpanel, etc.).
Ability to analyze user behavior data and provide data-driven recommendations.
Familiarity with A/B testing, CRO (Conversion Rate Optimization), and UX optimization.
Strong problem-solving and communication skills.
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Preferred Qualifications:
Experience with Power BI, SQL, or other data visualization/reporting tools.
Knowledge of server-side tracking and advanced analytics techniques.
Prior work in eCommerce, SaaS, or high-traffic websites.